I love these chips and theyre kid friendly. Theyre just the right sweetness so its a meet me in the middle type. The kids eat it cause its slightly sweet and i love it cause its darker than semisweet. It is not fruity at all (ive had other 70%/72% that are fruity) i love that its soy/emulsifier free and it doesnt use refined sugars! Its so good to throw on too of baked goods to melt easily or baked into desserts pancakes waffles etc. Also the recipe on the back is pretty bomb!